The briefing asked us to develop a creative concept for IKEA’s «Save the Furniture» campaign and to develop an integrated artistic proposal that included outdoor advertising, a special action on the street and communication on social networks.
To fulfill the assignment, I developed a creative concept focused on the IKEA «Desván de las segundas oportunidades» based on the possibility of giving things a second life.
Thus, I reused posters from previous IKEAcampaigns and brought them back adapted to the furniture that you can find in the Desván. I also gave his famous catalog a second life by turning it into a large structure with used furniture as a showroom. Lastly, create a series of social posts based on the comical ads that can be found in second-hand apps.